This type specimen booklet was aimed to demonstrate the beauty of typography by spotlighting a typeface. Through research of widely recognized typefaces, I landed on Franklin Gothic ATF. Between the history of this typeface and its association with America Type Founders (ATF), my concept entailed weaving in American patriotism in a simple, yet sophisticated way. Highlighting history, variety, and structural elements of the typeface, this booklet truly represents the strengths of it as a whole.

Roles: Research, Typography, Layout, Design