An All-American Type Specimen

This type specimen booklet was aimed to demonstrate the beauty of typography by spotlighting a typeface. Through research of widely recognized typefaces, I landed on Franklin Gothic ATF. Between the history of this typeface and its association with America Type Founders (ATF), my concept entailed weaving in American patriotism in a simple, yet sophisticated way. Highlighting history, variety, and structural elements of the typeface, this booklet truly represents the strengths of it as a whole.

Roles: Research, Typography, Layout, Design

Type Specimen Booklet
Franklin Gothic_New Version
Franklin Gothic_New Version3
Franklin Gothic_New Version5
Franklin Gothic_New Version7
Franklin Gothic_New Version2
Franklin Gothic_New Version4
Franklin Gothic_New Version6
Franklin Gothic_New Version8
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