My Happy Place Postcard
The goal was to design a postcard representative of my “happy place” sticking to USPS restrictions. I chose to illustrate a picture that I took on a day with my friends at Tulum Beach. I hold this place very close to my heart and wanted to illustrate the peaceful feeling I experience being there.
Roles: Illustrator, Designer
![THUMB_Postcard Happy Place Postcard](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/THUMB_Postcard-landscape-683576eb1947c2fd106cca40db593ce8-7ihu9lfmxs6b.png)
First Iteration
When I originally started this project, I had barely illustrated before, which is why I instead used the image and edited it. Not only was this original rendition a lot busier, but it also did not comply with USPS standards.
![CONTENT_Postcard_oldfront CONTENT_Postcard_oldfront](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/CONTENT_Postcard_oldfront-square-93f3a51035ae6cab56aeb1ae948887bd-0bf68s31nu9y.png)
![CONTENT_Postcard_oldback CONTENT_Postcard_oldback](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/CONTENT_Postcard_oldback-square-0a87e21be6379e4b1c71294db495d9bf-n5rb6jg29ehs.png)
Final Iteration
When it came to revising my original version, I decided to go a more minimalistic route. Drawing inspiration from David Hockney's style, I illustrated a completely new version of my postcard. Furthermore, I fixed the back, following USPS restrictions of formatting, space, and function.
![THUMB_Postcard Happy Place Postcard](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/THUMB_Postcard-square-683576eb1947c2fd106cca40db593ce8-y514bdoaitmj.png)
![CONTENT_Postcard_Back CONTENT_Postcard_Back](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/CONTENT_Postcard_Back-square-98397ab917888902edac1ab9542a8bc8-tujxfap6roiq.png)
The Original Image
Although the original picture I took had a lot of people in it, I wanted to represent the way I feel whenever I'm on that beach. Any time I'm there, I feel free, as if no one is there to see me.
![FINDUCT_Tulum_OG FINDUCT_Tulum_OG](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/FINDUCT_Tulum_OG-1182x1536-portrait-95a9c9a9069b6412ac53df3dd69f739e-gkof0esicwrp.png)