Brand Identity
The goal was to create a personal brand identity consisting of a logo, pattern, stationery elements, and social media posts representative of me as a human and as a designer.
Roles: Illustrator, Writer, Designer
The Logo
From sketching my logo, to accurately digitizing, to picking a good set of colors, it all proved challenging. After a lot of trial and error of condensing all of who I am into a small logo, I landed on this locked up version of my initials. Because I identify myself as Alex Ryberg Gonzalez, accounting for the three letter over two was difficult, which is why I ultimately chose to use the letterforms to my advantage and bring the 'r' and 'g' together.
The System
In order to create a functional system, I applied my colors, logo, pattern, and tagline to different elements, laying them out in a powerfully simple format. Along with that, I designed social media posts to be part of my social media campaign.
