Brand Identity
The goal was to create a personal brand identity consisting of a logo, pattern, stationery elements, and social media posts representative of me as a human and as a designer.
Roles: Illustrator, Writer, Designer
![CONTENT_PB_Real CONTENT_PB_Real](https://alexryberggonzalez.com/wp-content/uploads/2023/05/CONTENT_PB_Real.png)
The Logo
From sketching my logo, to accurately digitizing, to picking a good set of colors, it all proved challenging. After a lot of trial and error of condensing all of who I am into a small logo, I landed on this locked up version of my initials. Because I identify myself as Alex Ryberg Gonzalez, accounting for the three letter over two was difficult, which is why I ultimately chose to use the letterforms to my advantage and bring the 'r' and 'g' together.
![PROCESS_PB_Logo Sketch1 PROCESS_PB_Logo Sketch1](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/PROCESS_PB_Logo-Sketch1-portrait-d5e5633d7fa0249f7f958690e687b6de-c9imxvtgujz3.png)
![PROCESS_PB_Logo Sketch2 PROCESS_PB_Logo Sketch2](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/PROCESS_PB_Logo-Sketch2-portrait-2e03401a2666fdf48b0d0c61b82a20cf-s5ufv1k8z7rx.png)
![PROCESS_PB_Logo Sketch3 PROCESS_PB_Logo Sketch3](https://alexryberggonzalez.com/wp-content/uploads/bb-plugin/cache/PROCESS_PB_Logo-Sketch3-portrait-3c6d466a68ff7af8ad2b857cfcdf87e0-r2bsoy9pinlc.png)
The System
In order to create a functional system, I applied my colors, logo, pattern, and tagline to different elements, laying them out in a powerfully simple format. Along with that, I designed social media posts to be part of my social media campaign.
![THUMB_arg Brand Identity](https://alexryberggonzalez.com/wp-content/uploads/2023/05/THUMB_arg.png)
![FINDUCT_PB_SP1 FINDUCT_PB_SP1](https://alexryberggonzalez.com/wp-content/uploads/2023/05/FINDUCT_PB_SP1.png)
![FINDUCT_PB_SPCaro Instagram Carousel](https://alexryberggonzalez.com/wp-content/uploads/2023/05/FINDUCT_PB_SPCaro.png)
![FINDUCT_PB_SP2 FINDUCT_PB_SP2](https://alexryberggonzalez.com/wp-content/uploads/2023/05/FINDUCT_PB_SP2.png)
![FINDUCT_PB_TY note FINDUCT_PB_TY note](https://alexryberggonzalez.com/wp-content/uploads/2023/05/FINDUCT_PB_TY-note.png)